Steve Rayner

Ruth Prowse Website

Background

The Ruth Prowse website was a jumble of content and images without clear structure and aims. They needed a website refresh and in particular a strategic re-think of the information needs of the site's target visitors.

The big idea

Informative and relevant content underpinned by the school's visual essence. In short a simplified more business-like approach.

Features

On top of large visuals sit interactive course information panels, detailed course descriptions, colour-coded pages for ease of navigation, and a gallery of student work. The site also has dedicated pages for Part-time and Outreach courses. The site was a Bookmarks finalist in 2009, gets over 1000 visits per month, and a 21% click rate for Part-time courses (the school's bread and butter). Colour-coding has become integral to the school's offline identity.