Steve Rayner

RightClick Identity


RightClick required an identity and a positioning in the marketplace.

The big idea

Quite simply to stand out in the Zag.


The logotype is a visual play on 'right' and 'click', and where 'click' always clicks up against the left margin...the sound of a click. Its simplicity reflects the no-nonsense plain language of the brand. The colour palette is orange, red and two blues used in juxtaposition to create a bold statement. Imagery is bold, fun and descriptive.