Steve Rayner



Miway, known for short-term insurance, has launched life insurance brand designed by the team at Liquid Thought.

The big idea

A sophisticated, memorable web presence.


Monochrome photography and video clips sit alongside panels of the recognisable Miway cerise. A persistent call to action appears at the top of every page and is repeated within product content for emphasis. A feature different to the short-term brand is the M for Miwaylife that becomes a brand identifier on images and as an image mask.

Screenshot source: MiwayLife website