Steve Rayner

Liberty Risk Explorer App


Liberty required an interactive iPad app aimed primarily at insurance brokers to educate, assess insurance needs and provide quote calculations to their clients.

The big idea

Intuitive graphical risk exploration.


The client completes a set of interactive questions which then trigger a needs-based 'reality check' based on the client's life-stage. Once they are aware of the particular risks they might face they can do a simple quote calculation which begins the formal quote process. The main visual feature is the use of circular devices, including circular slider selectors, all inspired by the Liberty logo. The app can be downloaded from the App Store here...