Steve Rayner

Futuregrowth website

Background

A redesign to enhance the user experience, improve engagement, and align with Futuregrowth's new brand positioning.

The big idea

“The future is beautiful” - an emphasis on sustainable and socially-responsible investing.

Features

After an extensive UX review, the team at Liquid Thought significantly simplified the information architecture to deliver a well-rounded user journey. By building connections between key content areas via people, portfolios, funds, and relevant articles, the content of the new website drives a more enriched user experience that will facilitate better engagement. In order to reflect Futuregrowth’s inspirational message of sustainable investing, photographers were hired to capture real-life South African landscapes that epitomise future-thinking and sustainability. To emphasise this message the still imagery on the homepage was enriched with animation incorporated into the hero image.

Screenshot source: Futuregrowth website    Wireframe and IA source: Liquid Thought