Steve Rayner

Fireworkx Identity

Background

After 10 years of a comic rocket symbol Fireworkx badly needed a logo refresh.

The big idea

A grown-up, understated, timeless marque

Features

Rather than opting for a look that might date, a classic typeface was employed for authenticity and gravitas. The visual highlight is the flame feature shooting from the italicised f which metaphorically becomes a rocket. The f is also used as an abbreviated identifier. The existing brand colours are retained for familiarity.