Steve Rayner

Digicape Website & Marketing

Background

Digicape needed to refresh the brand’s online presence, and through a redesign, highlight the new variety of features of the online store.

The big idea

Designed to attract and engage a market of Apple lovers expecting visual sophistication, polish and simplicity.

Features

The website positions Digicape as not only a retailer, but also promotes supporting services such as training, corporate and educational solutions, and expert advice; supporting the brand proposition of 'Your local Apple Experts'. The inclusion of functional elements to these services, such as online course bookings, provides practical depth to the the visitor's engagement with the brand. To keep customers coming back for more, the added-value online competition and the classifieds pages encourage repeat visits. The site is responsive, so one can quite literally buy an iPhone from your iPhone.