Steve Rayner

The Clothing Bank Website

Background

The Clothing Bank is a non-profit that empowers unemployed mothers through enterprise development so that they can become financially and socially independent. They required a website refresh to better better position the brand to both interested visitors and corporate sponsors.

The big idea

Colour and optimism.

Features

What was a monochromatic, text-heavy web presence has been given a lighter, up-to-date feel and the added benefit of a responsive design. There is a vibrancy inspired by the colours of the clothing on sale. Stitching, pinstripe and tag details are used cleverly but appropriately throughout. Tabbed selectors add interactivity to the experience and break content into easily digetible sections. Big, bold imagery reflects the optimism of the organisation. Icons and infographics provide clarity and add fun to the experience, but at the same time contrast well against the professional feel.