Steve Rayner

Ashworth africa Website

Background

Ashworth came to Fireworkx with a very specific brief - a design for a moneyed travel audience, particularly visitors from the US, UK, and the Far East.

The big idea

An upmarket travel magazine feel.

Features

Soft gradients, stunning imagery and a khaki palette provide premium cues. Large verbs entice the visitor, and a peppering of recommendations throughout the site adds the trust vital for a very small operator with large competitors.