Steve Rayner

925 Your Barista At Work Identity

Background

925 Your Barista at Work is a Dutch startup offering an office-based mobile coffee service.

The big idea

A fun and practical, easily implemented, quickly recognisable identity.

Features

The marque appears as the shape of a takeaway coffee cup and comes in three flavours; purple, blue and orange. The asscociated advertising tone of voice is sharp and witty and plays on the idea that 925's coffee is worth going to work for.